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data science marketing analytics

Type:: E-books
Files:: 7
Size:: 182.1 MB
Uploaded On:: Sept. 18, 2021, 11:31 a.m.
Added By:: tuts756
Seeders:: 5
Leechers:: 0
Info Hash:: BA45ED33639999B520380FF2BE04B38289B615BE

Description Unleash the power of data to reach your marketing goals with this practical guide to data science for business. This book will help you get started on your journey to becoming a master of marketing analytics with Python. You’ll work with relevant datasets and build your practical skills by tackling engaging exercises and activities that simulate real-world market analysis projects. You’ll learn to think like a data scientist, build your problem-solving skills, and discover how to look at data in new ways to deliver business insights and make intelligent data-driven decisions. As well as learning how to clean, explore, and visualize data, you’ll implement machine learning algorithms and build models to make predictions. As you work through the book, you’ll use Python tools to analyze sales, visualize advertising data, predict revenue, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you’ll have the knowledge, skills, and confidence to implement data science and machine learning techniques to better understand your marketing data and improve your decision-making. What you will learn Load, clean, and explore sales and marketing data using pandas Form and test hypotheses using real data sets and analytics tools Visualize patterns in customer behavior using Matplotlib Use advanced machine learning models like random forest and SVM Use various unsupervised learning algorithms for customer segmentation Use supervised learning techniques for sales prediction Evaluate and compare different models to get the best outcomes Optimize models with hyperparameter tuning and SMOTE Who this book is for This marketing book is for anyone who wants to learn how to use Python for cutting-edge marketing analytics. Whether you’re a developer who wants to move into marketing, or a marketing analyst who wants to learn more sophisticated tools and techniques, this book will get you on the right path. Basic prior knowledge of Python and experience working with data will help you access this book more easily. Book Details Language: English Published: 2021 ISBN: 1800560478 Format: True (PDF, EPUB, MOBI) + Code

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Data Science for Marketing Analytics/Data Science for Marketing Analytics.mobi 103.5 MB
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Data Science for Marketing Analytics/Data Science for Marketing Analytics.pdf 28.2 MB

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data science marketing analytics

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