PirateBay Download | malhotra n marketing research applied orientation 7ed 2016

malhotra n marketing research applied orientation 7ed 2016

Type:: E-books
Files:: 1
Size:: 7.0 MB
Uploaded On:: Oct. 23, 2021, 11:13 a.m.
Added By:: andryold1
Seeders:: 1
Leechers:: 0
Info Hash:: 19D7036D63A8B8E77771FE09430CDF4AF19E1C69

Textbook in PDF format Introduction and Early Phases of Marketing Research. Introduction to Marketing Research. Defining the Marketing Research Problem and Developing an Approach. Research Design Formulation. Research Design. Exploratory Research Design: Secondary Data. Exploratory Research Design: Qualitative Research. Descriptive Research Design: Survey and Observation. Causal Research Design: Experimentation. Measurement and Scaling: Fundamentals and Comparative Scaling. Measurement and Scaling: Noncomparative Scaling Techniques. Questionnaire and Form Design. Sampling: Design and Procedures. Sampling: Final and Initial Sample Size Determination. Data Collection, Preparation, Analysis, and Reporting. Fieldwork. Data Preparation. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing. Analysis of Variance and Covariance. Correlation and Regression. Discriminant and Logit Analysis. Factor Analysis. Cluster Analysis. Multidimensional Scaling and Conjoint Analysis. Structural Equation Modeling and Path Analysis. Report Preparation and Presentation. International Marketing Research

Get This Torrent

Malhotra N. Marketing Research. An Applied Orientation 7ed 2016.pdf 7.0 MB

Details for: Malhotra N. Marketing Research. An Applied Orientation 7ed 2016

malhotra n marketing research applied orientation 7ed 2016