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van den ende j innovation management 2021

Type:: E-books
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Size:: 34.2 MB
Uploaded On:: Oct. 26, 2021, 12:51 p.m.
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Textbook in PDF format Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management. Introduction Innovation management and new business development Idea development The front end of innovation Design thinking Selection Innovation strategy Portfolio management Implementation Managing projects Organizing for innovation Open innovation Innovation in specific types of firms Entrepreneurship Innovation in project-based and multinational firms Conclusion The future of innovation management and new business development

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Van den Ende J. Innovation Management 2021.pdf 34.2 MB

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van den ende j innovation management 2021

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