PirateBay Download | stoll l providing new perspective customer inspiration 2021

stoll l providing new perspective customer inspiration 2021

Type:: E-books
Files:: 1
Size:: 1.2 MB
Uploaded On:: Nov. 18, 2021, 11:48 a.m.
Added By:: andryold1
Seeders:: 1
Leechers:: 0
Info Hash:: E0E6E8678417BD2FAA0472C907CB5B5621DAB2B0

Textbook in PDF format The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. This book aims to advance the research about inspiration in marketing by dedicating three consecutive studies to this topic. First, customer inspiration is defined and conceptualized within the marketing domain. Second, a measurement tool is developed that helps to assess customer inspiration in an actionable way. Third, customer inspiration is placed in relation to other constructs in terms of conceptual and empirical differentiation, as well as its exploratory power. Danksagung Introduction Study I: Definition and Conceptualization of Customer Inspiration Motivation Literature Review Inspiration from a General and Psychological Perspective Inspiration from a Marketing Perspective Summary of Literature Review A Qualitative Study to Define Customer Inspiration Methodology Sampling and Data Collection Data Analysis Results Overview Customer Inspiration Definition Key Customer Inspiration Themes Conceptual Framework of Customer Inspiration Distinction Between Customer Inspiration and Other Constructs Discussion Study II: Measurement Model of Customer Inspiration Motivation Theoretical Background Conceptualization and Index Development Procedure Definition of Customer Inspiration Index Development Procedure Index Development Part 1: Model Development—Qualitative Approach Part 2: Model Validation—Quantitative Approach Discussion Study III: The Explanatory Power of Customer Inspiration Motivation Literature Review and Hypotheses Why Consumers are Willing to Pay a Higher Price The Explanatory Power of Customer Inspiration Customer Inspiration Versus Brand Attitude The Role of Brand Attitude in Marketing Research Comparing two Measures of Customer Inspiration Study 1 Survey Design Measures Analysis and Results Study 2 Survey Design and Measures Analysis and Results Discussion References

Get This Torrent

Stoll L. Providing a New Perspective...Customer Inspiration 2021.pdf 1.2 MB

Details for: Stoll L. Providing a New Perspective...Customer Inspiration 2021

stoll l providing new perspective customer inspiration 2021