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haugtvedt c handbook consumer psychology 2008

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Textbook in PDF format This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. Preface Contributors Introduction History of Consumer Psychology David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson Consumer Information Processing The Role of Knowledge Accessibility in Cognition and Behavior: Implications for Consumer Information Processing Robert S. Wyer, Jr. Consumer Memory, Fluency, and Familiarity Antonia Mantonakis, Bruce W. A. Whittlesea, and Carolyn Yoon Consumer Learning and Expertise J. Wesley Hutchinson and Eric M. Eisenstein Categorization Theory and Research in Consumer Psychology: Category Representation and Category-Based Inference Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner Consumer Inference Frank R. Kardes, Steven S. Posavac, Maria L. Cronley, and Paul M. Herr Effects of Sensory Factors on Consumer Behavior: If It Tastes, Smells, Sounds, and Feels Like a Duck, Then It Must Be A . . . Joann Peck and Terry L. Childers Stages of Consumer Socialization: The Development of Consumer Knowledge, Skills, and Values From Childhood to Adolescence Deborah Roedder John Aging and Consumer Behavior Carolyn Yoon and Catherine A. Cole Motivation, Affect, and Consumer Decisions Positive Affect and Decision Processes: Some Recent Theoretical Developments With Practical Implications Alice M. Isen The Nature and Role of Affect in Consumer Behavior Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade Self-regulation: Goals, Consumption, and Choices Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice Goal-Directed Consumer Behavior: Motivation, Volition, and Affect Hans Baumgartner and Rik Pieters Goal-Directed Perception Chris Janiszewski Persuasion, Attitudes, and Social Influence Attitude Change and Persuasion Curtis P. Haugtvedt and Jeff A. Kasmer Associative Strength and Consumer Choice Behavior Christopher R. M. Jones and Russell H. Fazio Measuring the Nonconscious: Implicit Social Cognition in Consumer Behavior Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison Implicit Consumer Cognition Patrick T. Vargas Evoking the Imagination as a Strategy of Influence Petia K. Petrova and Robert B. Cialdini Consumer Attitudes and Behavior Icek Ajzen I Know What You’re Doing and Why You’re Doing It: The Use of Persuasion Knowledge Model in Consumer Research Margaret C. Campbell and Amna Kirmani Social Values in Consumer Psychology Lynn R. Kahle and Guang-Xin Xie Behavioral Decision Research Consumer Decision Making: A Choice Goals Approach James R. Bettman, Mary Frances Luce, and John W. Payne Dynamics of Goal-Based Choice: Toward an Understanding of How Goals Commit Versus Liberate Choice Ayelet Fishbach and Ravi Dhar Hedonomics in Consumer Behavior Christopher K. Hsee and Claire I. Tsai Behavioral Pricing Maggie Wenjing Liu and Dilip Soman Perceptions of Fair Pricing James E. Heyman and Barbara A. Mellers Associative Learning and Consumer Decisions Stijn M. J. van Osselaer Products, Preferences, Places, and People A Role for Aesthetics in Consumer Psychology JoAndrea Hoegg and Joseph W. Alba Product Assortment Susan M. Broniarczyk Brands and Their Meaning Makers Chris T. Allen, Susan Fournier, and Felicia Miller Theory in Consumer-Environment Research: Diagnosis and Prognosis Sevgin A. Eroglu and Karen A. Machleit Music and Consumers James J. Kellaris Consumer Psychology of Sport: More Than Just a Game Robert Madrigal and Vassilis Dalakas Diversity Issues in Consumer Psychology Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson Consumer Well-Being Consumers and the Allure of “Safer” Tobacco Products: Scientific and Policy Issues Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller Assessing the Relationships Between Tobacco Advertising and Promotion and Adolescent Smoking Behavior: Convergent Evidence Marvin E. Goldberg The Social Marketing of Volunteerism: A Functional Approach Arthur A. Stukas, Mark Snyder, and E. Gil Clary Health Risk Perceptions and Consumer Psychology Geeta Menon, Priya Raghubir, and Nidhi Agrawal Toward a Psychology of Consumer Creativity James E. Burroughs, C. Page Moreau, and David Glen Mick Compulsive Buying: Review and Reflection Ronald J. Faber and Thomas C. O’Guinn Summing Up the State of Coping Research: Prospects and Prescriptions for Consumer Research Adam Duhachek Advances in Research Methods Self-Reports in Consumer Research Kimberlee Weaver and Norbert Schwarz Cross-Cultural Consumer Psychology Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson Measurement Error in Experimental Designs in Consumer Psychology Madhu Viswanathan Individual Differences: Tools for Theory Testing and Understanding in Consumer Psychology Research Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min Neuroeconomics: Foundational Issues and Consumer Relevance Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo Author Index Subject Index

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haugtvedt c handbook consumer psychology 2008