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armstrong b lee g digital business 2ed 2021

Type:: E-books
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Size:: 15.7 MB
Uploaded On:: March 14, 2024, 7:27 p.m.
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Textbook in PDF format Digital Business is a thrilling new text on the fourth industrial revolution and its intersections with business, organizational strategy, and digital transformation and change. Technology is a pervasive and accelerating influence on organizations, with wide-reaching impacts on every level of management and business function, from product design and customer experience to HRM, finance and all other areas of organizational functioning. However, there are so many unknowns and underdeveloped areas of knowledge within the arenas of digitalization and the fourth industrial revolution. What do these things refer to in the first place? What really are the implications for organizational strategy – does strategy change fundamentally, or rather adapt traditional thinking and models to new realities? How do organizations effectively and correctly transform themselves to these forces, in order to thrive in our new realities? Part I contains a chapter giving an introduction to digitalization and digital business. Part II then expands on some of the major technologies powering the fourth industrial revolution (4IR). Part III consists of four chapters focused on traditional perspectives of strategy and how the digital era affects these views. Part IV is a more directed section that unpacks specific topics on strategy in the digital age. Part V covers topics in digital transformation and change management. Digital Business has a wide potential audience. It seeks first and foremost to present an holistic view of the practice of organizational strategy and business in the digital and fourth industrial revolution era. When we say organizations and business we mean a wide array of organizations ranging from for-profit businesses and firms to non-profit, government, and other public organizations. This book is appropriate and important for managers and members of all types of organizations, business owners, business students, consultants, 4IR experts, government leaders, and others who are affected by the ongoing technological revolution of our age

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Armstrong B., Lee G. Digital Business 2ed 2021.pdf 15.7 MB

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armstrong b lee g digital business 2ed 2021

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