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Details for:
Nair A. Balancing Automation and Human Interaction in Modern Marketing 2024
nair balancing automation human interaction modern marketing 2024
Type:
E-books
Files:
1
Size:
5.0 MB
Uploaded On:
April 7, 2024, 10:37 a.m.
Added By:
andryold1
Seeders:
3
Leechers:
1
Info Hash:
22B5C4D26CA0C8799957AACD567A979EC656EA9B
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Textbook in PDF format In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of Artificial Intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships. Designed for a diverse audience, encompassing marketers, business leaders, AI developers, educators, and consumers, the book serves as a resource for dealing with the complexities of AI-driven marketing. With recommended topics spanning from the impact of AI on customer experience to the importance of diverse perspectives in AI development, the book caters to the various interests of its readers. The book ensures that even as AI transforms marketing, it does so responsibly, ethically, and in collaboration with human ingenuity. Coverage The many academic areas covered in this publication include, but are not limited to: AI and Building Trust with Customers AI and Human Collaboration in Marketing AI and the Future of Work AI Creativity in Marketing AI Emotional Intelligence in Marketing AI-Powered Brand Storytelling AI-Powered Innovation in Marketing Balancing Automation and Human Interaction in Marketing Designing for Human-Centered AI Ethics and Responsibility in AI Marketing Leveraging AI to Personalize Customer Interactions The Human Side of AI The Impact of AI on Customer Experience The Importance of Diverse Perspectives in AI Development Preface A Conceptual Study on Perception Towards the Implementation of Artificial Intelligence in the Recruitment and Selection Process in MNC Companies Achieving Better Customer Experience by Harmonizing Automation and Human Touch AI for Character Creation and Storytelling in Marketing Applications of Artificial Intelligence in Marketing Artificial Intelligence and Creativity in Marketing: A Symbiotic Alliance Artificial Intelligence and Emotional Intelligence in Marketing Central Load Balancing Policy Over Virtual Machines on Cloud Exploring the Transformative Effects of AI on Entrepreneurship in Business Performance Harmonizing AI and Human Interaction: Enhancing Modern Marketing Strategies Humanizing the Digital Touch: Strategies for Balancing Automation in Modern Marketing Impact of AI in Changing Customer Experience lamelu Duraisamy, KGiSL Institute of Technology, Coimbatore, India Innovating for Tomorrow: The Role of Artificial Intelligence, Robotics, and Service Automation in Travel, Tourism, and Hospitality Revolutionizing the Automobile Industry: A Blue Ocean Strategy Approach The Impact of AI on Customer Experience
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Nair A. Balancing Automation and Human Interaction in Modern Marketing 2024.pdf
5.0 MB
