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ereaut g analysis interpretation qualitative market research 2002

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Textbook in PDF format Context Introduction: The Status of Analysis and Interpretation in Qualitative Market Research Qualitative Research as a Commercial Activity Frameworks for Thinking: Eclecticism, Pragmatism and Theory Processes in Analysis and Interpretation The Experience of Analysis and Interpretation in Commercial Qualitative Research Processes of ‘Analysis’ Processes of ‘Interpretation’ I: The Micro Level Processes of ‘Interpretation’ II: The Macro Level Computer Assisted Qualitative Data Analysis – CAQDAS Issues of Quality Quality, Validity and Value in Qualitative Market Research What Is ‘Best Practice’ in Analysis and Interpretation? 157

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ereaut g analysis interpretation qualitative market research 2002

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