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ereaut g introduction qualitative market research 2002

Type:: E-books
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Textbook in PDF format Introduction: What is Qualitative Market Research? Characteristics of Qualitative Market Research as a Commercial Practice What Do Organisations Get from Qualitative Market Research? What Does the Qualitative Market Research Industry Look Like? Defining the Problem and Designing the How Local and International Qualitative Market Research Projects Work Ethics and Professional Standards Sources of Further Information on Qualitative Market Research Bibliography Index

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Ereaut G. An Introduction to Qualitative Market Research 2002.pdf 3.2 MB

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ereaut g introduction qualitative market research 2002

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