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bill measuring user experience 2ed 2013

Type:: E-books
Files:: 1
Size:: 7.3 MB
Uploaded On:: March 5, 2022, 8:46 a.m.
Added By:: andryold1
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Info Hash:: 9A4EE0B455F4293F022EDA6A0B479CB194C34EEF

Textbook in PDF format Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel

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Bill A. Measuring the User Experience...2ed 2013.pdf 7.3 MB

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bill measuring user experience 2ed 2013