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belleflamme p economics platforms concepts strategy 2021

Type:: E-books
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Size:: 20.8 MB
Uploaded On:: March 14, 2022, 8:46 a.m.
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Info Hash:: 8F466081484553D9E30532D06CCA37505DCAE2B1

Textbook in PDF format Digital platforms controlled by Alibaba, Alphabet, Amazon, , Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years

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Belleflamme P. The Economics of Platforms. Concepts and Strategy 2021.pdf 20.8 MB

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belleflamme p economics platforms concepts strategy 2021