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mutum d consumers society marketing sustainability perspective 2023

Type:: E-books
Files:: 1
Size:: 3.9 MB
Uploaded On:: Oct. 29, 2023, 12:20 p.m.
Added By:: andryold1
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Info Hash:: A777962D3DAFB5E3993FC8D56228CEFC6F8CB36D

Textbook in PDF format Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet

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Mutum D. Consumers, Society and Marketing. A Sustainability Perspective 2023.pdf 3.9 MB

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mutum d consumers society marketing sustainability perspective 2023