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srivastava r marketing consumer financial products service marketing 2023

Type:: E-books
Files:: 1
Size:: 2.4 MB
Uploaded On:: June 5, 2023, 5:32 p.m.
Added By:: andryold1
Seeders:: 16
Leechers:: 0
Info Hash:: 4A926EE9848A354BF780883A1A46F2601AAAF47F

Textbook in PDF format This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course

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Srivastava R. Marketing of Consumer Financial Products...Service Marketing 2023.pdf 2.4 MB

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srivastava r marketing consumer financial products service marketing 2023

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