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Details for:
Hannig U. Marketing and Sales Automation. Basics, Implementation, and App 2023
hannig u marketing sales automation basics implementation app 2023
Type:
E-books
Files:
1
Size:
19.1 MB
Uploaded On:
May 5, 2023, 2:03 p.m.
Added By:
andryold1
Seeders:
0
Leechers:
0
Info Hash:
3324B1133A6DC2B18701D9036B9500F00C24180E
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Textbook in PDF format This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience. Introduction Digital Transformation in Marketing and Sales Automation of Repetitive Processes in Marketing and Sales Roadmap to Marketing Automation Dovetailing of Marketing and Sales Automation CRM, CXM, and Marketing Automation Marketing Automation Changes Sales Automation and Social Selling, Can It Work? From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation The Customer Side of Marketing and Sales Automation On Buyers’ Expectations, Buyers’ Goals, and the Improvement of the Customer Experience Valid Customer Data: The Foundation for Omni-channel Marketing Account-Based Marketing: Much More Than a New Automation Trend Account-Based Marketing with CRM and Marketing Automation Marketing Automation and Customer Loyalty Marketing Automation for Tobacco Companies What Will Massively Influence the Automation of Marketing and Sales in the Future Customer Journey Management From Email Marketing to Lead Management Keep in Touch: Evaluating Touchpoint Performance Along the B2B Customer Journey Interaction of Lead Management and CRM Along the Customer Journey Boosting Marketing and Sales Automation’s Effectiveness: Strategies to Increase Lead Quality Lead Management Automation Unites Marketing and Sales Integration of Sales Partners into Lead Management Funnel Performance Management How Customer-Led Growth Solve Typical Lead Management Problems of B2B Companies Beyond Sales and Marketing Automation Predictive Intelligence as a Success Factor in B2B Marketing Artificial Intelligence: The Revolution in Marketing Application of AI in Customer Experience Management The Future of Marketing and Sales Automation Marketing and Sales Automation as Enabler for Reengineering Corporate Communication
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Hannig U. Marketing and Sales Automation. Basics, Implementation, and App 2023.pdf
19.1 MB
