PirateBay Download | solomon m marketing real people real choices 11ed 2023

solomon m marketing real people real choices 11ed 2023

Type:: E-books
Files:: 1
Size:: 30.0 MB
Uploaded On:: May 5, 2023, 2:11 p.m.
Added By:: andryold1
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Info Hash:: 5B6A613376BD9D16BF4A883186FD604A1F1AB3BD

Textbook in PDF format Marketing: Real People, Real Choices is the only text to introduce marketing fromthe perspective of real people, who make real marketingdecisions, at leading companies every day. Timely and relevant, thisreader-friendly text shows students how marketing concepts are implemented, andthe impacts they can have on a company. Featuring new information, examples,and assessment, the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today. Understand the Value Proposition Welcome to the World of Marketing: Create and Deliver Value Global, Ethical, and Sustainable Marketing Strategic Market Planning Supplement: Build a Marketing Plan Determine the Value Propositions Different Customers Want Market Research Marketing Analytics: Welcome to the Era of Data-Driven Insights! Supplement: CRM Metrics and Key Performance Indicators (KPIs) Understand Consumer and Business Markets Segmentation, Target Marketing, and Positioning Develop the Value Proposition for the Customer Product I: Innovation and New Product Development Product II: Product Strategy, Branding, and Product Management Price: What Is the Value Proposition Worth? Supplement: Marketing Math Deliver and Communicate the Value Proposition Deliver the Goods: Determine the Distribution Strategy Deliver the Customer Experience Promotion I: Planning and Advertising Promotion II: Social Media Platforms and Other Promotion Elements

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Solomon M. Marketing. Real People, Real Choices. 11ed 2023.pdf 30.0 MB

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solomon m marketing real people real choices 11ed 2023

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