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Details for:
Percy L. Strategic Integrated Marketing Communications 4ed 2023
percy l strategic integrated marketing communications 4ed 2023
Type:
E-books
Files:
1
Size:
55.0 MB
Uploaded On:
March 30, 2023, 1:35 p.m.
Added By:
andryold1
Seeders:
15
Leechers:
1
Info Hash:
AD01E183F525EADF285C53B7154FBB49FAAB9C8B
Get This Torrent
Textbook in PDF format This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing and implementing an IMC plan.A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management. Introduction to IMC Overview of IMC Brands and IMC Companies and IMC Components of IMC Advertising Promotion Media Additional delivery options IMC messages Message processing Message development Creative execution The IMC plan Planning considerations The IMC planning process Finalizing and implementing the IMC plan
Get This Torrent
Percy L. Strategic Integrated Marketing Communications 4ed 2023.pdf
55.0 MB
