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huang y design thinking new business contexts 2022

Type:: E-books
Files:: 1
Size:: 4.6 MB
Uploaded On:: April 30, 2022, 11:26 a.m.
Added By:: andryold1
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Info Hash:: 105FE5C31A80A5E3EB44010AC8E49317632320D2

Textbook in PDF format This textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool. Introduction Evolution of the Relationship Between Design and Business Activities Crossing Boundaries: Design into Business and Management Organisational Complexity and Change by Design Business Thinking Through Design Design Thinking for Sustainable Futures Design Thinking for Branding Design Thinking: Practice and Applications Design Directions and Future Trajectories Summary

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Huang Y. Design Thinking for New Business Contexts...2022.pdf 4.6 MB

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huang y design thinking new business contexts 2022

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