Details for: Business Web Strategy: Design, Alignment, and Application (Premi

business web strategy design alignment application premi

Type:: E-books
Files:: 1
Size:: 9.1 MB
Uploaded On:: Feb. 15, 2009, 8:42 a.m.
Added By:: VasiaZozulia
Seeders:: 0
Leechers:: 2
Info Hash:: 41F98D82D6084F7D7DAE4B728BB0508A3EBA554B

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In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Details for: Business Web Strategy: Design, Alignment, and Application (Premi

business web strategy design alignment application premi

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