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Details for: Business Web Strategy: Design, Alignment, and Application

business web strategy design alignment application

Type:: E-books
Files:: 1
Size:: 9.1 MB
Uploaded On:: Feb. 18, 2009, 10:03 a.m.
Added By:: VasiaZozulia
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Leechers:: 1
Info Hash:: B43E65C959BF5F6F9655B4E238C3863A4D0FF722

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Details for: Business Web Strategy: Design, Alignment, and Application

business web strategy design alignment application

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