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sea we swim frank rose epub

Type:: E-books
Files:: 2
Size:: 9.1 MB
Uploaded On:: July 5, 2021, 11:19 a.m.
Added By:: zakareya
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Info Hash:: B961D97B9EE7DC7A3270975F7244200E636EFF30

xx The Sea We Swim In: How Stories Work in a Data-Driven World by Frank Rose EPUB A practical guide to "narrative thinking", and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields - psychologists, economists, advertising and marketing executives - failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we’re aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers - character, world, detail, voice - can unlock a way of thinking that’s ideal for an age in which we don’t passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans - and how you can do the same. xx

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The Sea We Swim In_ How Stories Work in a Data-Driven World by Frank Rose.epub 9.1 MB
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sea we swim frank rose epub

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