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evil design interaction design lead us temptation

Type:: E-books
Files:: 2
Size:: 113.4 MB
Uploaded On:: July 27, 2013, 5:09 p.m.
Added By:: -nelly-
Seeders:: 2
Leechers:: 0
Info Hash:: 6EC3CEC80FA79A39694BB01784DCBE201FFD519E

Evil by Design: Interaction Design To Lead Us Into Temptation - -nelly- ======================================================================= Description: Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: - Pride - use social proof to position your product in line with your visitors' values - Sloth - build a path of least resistance that leads users where you want them to go - Gluttony - escalate customers' commitment and use loss aversion to keep them there - Anger - understand the power of metaphysical arguments and anonymity - Envy - create a culture of status around your product and feed aspirational desires - Lust - turn desire into commitment by using emotion to defeat rational behavior - Greed - keep customers engaged by reinforcing the behaviors you desire. Title: Evil by Design: Interaction Design To Lead Us Into Temptation Author: Chris Nodder Publisher: Wiley Year: 2013 ISBN: 978-1118422144 Format: PDF - EPUB ================================================================= -nelly- home page at The Pirate Bay link below: http://thepiratebay.se/user/-nelly-/ Check out the new PirateWiki! https://forum.suprbay.org/wiki/index.php?title=Portal:Main_Page For re-seed requests, help, support or anything else relating to The Pirate Bay. You'll find it all, and more, at suprbay. The official support forum of The Pirate Bay. Visit it at the link below: https://forum.suprbay.org/index.php

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evil design interaction design lead us temptation

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