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Details for:
The Victory Lab: The Secret Science of Winning Campaigns - MP3
victory lab secret science winning campaigns mp3
Type:
Audio books
Files:
11
Size:
356.4 MB
Uploaded On:
June 10, 2014, 12:52 a.m.
Added By:
Squiddy82
Seeders:
1
Leechers:
0
Info Hash:
4628FCDC8ACE2693DEDCD6A2A09D7B8B1D0FB7D0
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MP3 CBR 64k Joint Stereo. Android users - This will work best with dedicated audiobook reader apps, such as Smart AudioBook Player or Listen Audiobook Player. iTunes users - Add this to your iTunes collection, and change "Media Kind" to "Audiobook." Right-click the track or album, and select "Get Info" from the context menu. You will find "Media Kind" under "Options." This will allow you to transfer the book to your iOS while keeping it separate from your music collection. This will also keep your track position when listening in iTunes. The Victory Lab: The Secret Science of Winning Campaigns Written by: Sasha Issenberg Narrated by: Michael Goldstrom Length: 12 hrs and 57 mins Format: Unabridged Release Date:09-11-12 Program Type: Audiobook The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting-edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
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