PirateBay Download | lynda branding fundamentals drew boyd

lynda branding fundamentals drew boyd

Type:: Other
Files:: 26
Size:: 643.9 MB
Uploaded On:: Feb. 26, 2015, 12:49 p.m.
Added By:: 2boweb
Seeders:: 2
Leechers:: 1
Info Hash:: 733088B6DCEF1DD25164C79123410BAE9A3F6CAD

Lynda - Branding Fundamentals with Drew Boyd Subject: Marketing 1h 26m Beginner Feb 10, 2015 | Uploaded in Feb 26, 2015 by 2boweb Image Get a framework for branding, and learn how to develop and launch a brand and measure its success. This course explains how to define and position a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels. Author Drew Boyd, a marketing expert with over three decades of experience, then explains how to measure brand performance in categories such as authenticity, relevance, differentiation, consistency, presence, and understanding. The course concludes with solid steps for periodically reviewing the brand and its effectiveness, especially when there are significant changes that could impact the brand. Topics include: • Identifying your core values and drivers • Linking your business model to the brand • Identifying customers • Developing your brand promise • Expressing brand identity • Creating a brand book • Expressing brand in social channels, through advertising, and in packaging • Measuring brand performance \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

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03. Defining the Brand/03_03-Deciding on what to brand.mp4 32.7 MB
06. Communicating the Brand Internally/06_01-Identifying the internal channels.mp4 32.4 MB
05. Expressing the Brand Identity/05_01-Developing the brands name.mp4 31.6 MB
03. Defining the Brand/03_05-Identifying the brand personality.mp4 31.2 MB
03. Defining the Brand/03_02-Creating brand drivers.mp4 30.7 MB
03. Defining the Brand/03_01-Identifying your core values and purpose.mp4 30.3 MB
05. Expressing the Brand Identity/05_02-Creating the brands look and feel.mp4 28.6 MB
07. Communicating the Brand Externally/07_04-Creating branded spaces and environments.mp4 28.5 MB
07. Communicating the Brand Externally/07_02-Expressing the brand in digital and social channels.mp4 28.4 MB
03. Defining the Brand/03_04-Designing your brand architecture.mp4 27.4 MB
04. Positioning the Brand/04_03-Developing your brand promise The value proposition.mp4 27.1 MB
06. Communicating the Brand Internally/06_03-Linking the brand to product and service design.mp4 26.5 MB
02. Understanding Branding/02_01-What is a brand.mp4 25.3 MB
07. Communicating the Brand Externally/07_01-Identifying the external channels.mp4 24.5 MB
09. Conclusion/09_01-Next steps.mp4 24.3 MB
08. Measuring Brand Performance and Value/08_01-Understanding brand performance.mp4 24.0 MB
02. Understanding Branding/02_03-Understanding the branding process.mp4 23.5 MB
04. Positioning the Brand/04_02-Understanding your customers beliefs.mp4 22.9 MB
08. Measuring Brand Performance and Value/08_02-Managing brand equity.mp4 22.3 MB
05. Expressing the Brand Identity/05_03-Creating the brandpromise touchpoints.mp4 21.2 MB
04. Positioning the Brand/04_01-Identifying your customers.mp4 20.8 MB
07. Communicating the Brand Externally/07_03-Expressing the brand through packaging.mp4 20.5 MB
06. Communicating the Brand Internally/06_02-Creating the brand book.mp4 16.0 MB
01. Introduction/01_02-What you should know before watching this course.mp4 15.5 MB
02. Understanding Branding/02_02-Understanding why brands are important.mp4 14.6 MB
01. Introduction/01_01-Welcome.mp4 13.1 MB

Details for: Lynda - Branding Fundamentals with Drew Boyd

lynda branding fundamentals drew boyd

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