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beausoleil business design thinking doing 2022

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Textbook in PDF format This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders. Building upon an evidence-based innovation development process, it introduces, explains and provides visual models and case examples of what Business Design is, how it is applied across sectors and organizations, and its impact on decision-making and value creation. Students will read and analyze design-led innovation business cases from across the globe, discover multi-disciplinary strategies (from marketing to anthropology) and practice applying a designer’s toolkit to find, frame, and solve business problems in contemporary ways. Throughout the book, students will break down the process of innovation and move from initiation to implementation, engage in iterative feedback loops, and develop concrete plans for personal and professional collaboration and workplace application. For MBA and senior undergraduate students, this book offers a step-by-step and comprehensive reference guide to creative problem framing and solving – inside and beyond the classroom. It integrates marketing principles and management frameworks, with anthropological and design methods reflecting the diverse and in-demand skills vital to tomorrow’s workforce. For instructors, this book offers a way to confidently engage learners in the realm of design practices and strategies relevant to business decision-making. The pedagogical framework, along with a comprehensive suite of techniques and templates, offers both novice and experienced teachers a step-by-step reference guide that facilitates skills development in creative problem framing and solving. Introduction to Design-Driven Innovation Introduction Warm Up Exercise: Word Association Defining and Demystifying Innovation Discussion Exercise: Objects and Actions—Innovation as You See It Key Influences and Orientations Critical Factors and Skills Innovation Development: Past and Present Case Map Example: Blockbuster and Netflix Organizations: To Design or Not to Design Former Innovators: RIP Resilient Innovators: Survivors Summary and Reflection 2Introduction to Business Design Introduction Warm Up Exercise: Design an Object What Is Business Design? Discussion Exercise: Designed Innovation Designing Change and Managing Innovation Business Design Method: Four Steps to Design-Driven Innovation Summary and Reflection References 3Business Design Method Step 1: Start Introduction Warm Up Exercise: Story of Me Initiating Innovation by Design Human-Centred Design Mindsets Innovation Teams and Participant Types Summary and Reflection Initiating a Business Design Challenge Warm Up Exercise: Pass the Message Innovations Team Forming Exercise: Personal SWOT Exercise: Team SWOT Team Forming and Innovation Design Brief Crafting Summary and Reflection 4Business Design Method Step 2: Find Introduction Warm Up Exercise: Trading Card Need Finding as Qualitative Research Method Generating Insights from Need Finding Case Examples: How Have Organizations Used Need Finding? Key Design Research Methods: Observational Research and Empathy Interviews Creating a Lean Field Research Plan Preparing for Field-Based Research Empathy Interviews Summary and Reflection Thick Data Collection and Analysis Warm Up Exercise: Items Sorting Thick Data Analysis Data Sorting: Sift, Sort and Label From Analysis to Synthesis Exercise: Insight Statements Exercise: Problem Statement (with Insight) Design Critique Session = Feedback Loop Summary and Reflection Business Design Method Step 3: Frame Introduction Warm Up Exercise: Alternative Uses Framing the Right Problem to Solve Framing Personas from Insights and Problem Statements Exercise: Empathy Map Exercise: Personas Framing Problems and Questions for Ideation Exercise: How Might We Question Design Critique Session = Feedback Loop Summary and Reflection Framing Ideas, Analogies and Prototypes Warm Up Exercise: Analogy Maker Creative Framing and Ideation Generating Ideas Using Metaphors and Analogies Exercise: Rapid Ideation Framing Prototypes from Ideas Exercise: Rapid Prototyping Exercise: Journey Map Design Critique Session = Feedback Loop Summary and Reflection Business Design Method Step 4: Solve Introduction Warm Up Exercise: Paper Airplanes Solving the Right Problem Through Prototyping Evaluating Problems Through Prototypes Evaluation Strategies for Prototypal Solutions Summary and Reflection Solving Through Implementation Warm Up Exercise: Story Madlib Storytelling Exercise: Three-Act Story Designing a Pilot Implementation Plan Wayfinding: Designing Better Plans and Pathways Designing Performance Measures Review and Reflection Reflective Practice and Design Introduction Warm Up Exercise: Success Paths Reflection Is the Most Impactful Strategy Teaching, Learning and Assessing Reflective Practice Exercise: Reflection Paper Exercise: Journaling Exercise: One-Minute Paper Exercise: Free Writing Exercise: Free Drawing Reflecting on Business Management Tools Reflecting on the Business Design Learning Journey Exercise: 360 Reflection and Evaluation Exercise: Personal Learning Journey Map Templates and Worksheets Introduction Templates and Worksheets Templates and Worksheets BDM Step 1: START Templates and Worksheets BDM Step 2: FIND Templates and Worksheets. . BDM Step 3: FRAME Templates BDM Step 4: SOLVE Templates Reflection Templates Supplementary Information Appendix Glossary Index

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