PirateBay Download | lynda advertising fundamentals

lynda advertising fundamentals

Type:: Other
Files:: 23
Size:: 611.9 MB
Uploaded On:: Nov. 22, 2015, 4:47 a.m.
Added By:: 2boweb
Seeders:: 0
Leechers:: 1
Info Hash:: 7CE2AE4C3C44FC0AB84398E9A6DD0BF8B7937133

Lynda - Advertising Fundamentals This Course will be good to the Best for DL within 30 days after has been post, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive. 1h 24m Appropriate for all Nov 04, 2015 | Uploaded in Nov 22, 2015 by 2boweb Subjects: Business Marketing Author: Jane Barratt Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed. Topics include: • Defining your audience • Crafting your message • Placing your ad • Establishing a digital, competitive, and editorial presence • Working with advertising partners • Working with an ad agency /////////////////////////////////////////////////////////////////////////////////////

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011 Basic digital presence.mp4 41.2 MB
010 Be where your customers are.mp4 36.8 MB
007 Producing your ad.mp4 34.0 MB
008 Placing your ad.mp4 34.0 MB
002 The ad cycle.mp4 32.6 MB
018 Design, creative, and content partners.mp4 32.6 MB
016 The landscape of marketing providers.mp4 32.5 MB
006 Crafting your message.mp4 30.8 MB
014 Basics of PR.mp4 30.7 MB
021 Switching into advertising.mp4 29.6 MB
009 Writing your brief.mp4 26.6 MB
012 Basic advertising presence.mp4 26.1 MB
019 Production and digital development partners.mp4 25.2 MB
003 Defining your audience.mp4 25.0 MB
017 Research and strategy partners.mp4 23.9 MB
022 Working with an agency.mp4 22.8 MB
020 Analytics amd optimization partners.mp4 20.9 MB
015 Content strategy.mp4 20.8 MB
004 Setting objectives.mp4 19.7 MB
013 Mapping competitors.mp4 19.1 MB
005 Creating your strategy.mp4 17.7 MB
023 Resources for ongoing learning.mp4 17.2 MB
001 Introduction.mp4 11.9 MB

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lynda advertising fundamentals

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