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sharp b marketing theory evidence practice 2ed 2017

Type:: E-books
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Uploaded On:: Sept. 4, 2022, 11 a.m.
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Textbook in PDF format What Do Marketing Executives Do? Consumer Behaviour and Business Buyer Behaviour Meaningful Marketing Metrics Market Research The Marketing Environment Customer Segmentation and Targeting Product (Goods and Services) Physical Availability, Retailing and Shopping Pricing and Discounting Selling and Sales Management Advertising Media Decisions Developing and Implementing a Marketing Plan Global Marketing Ethics and Social Responsibility Social Marketing

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Sharp B. Marketing. Theory, Evidence, Practice 2ed 2017.pdf 21.4 MB

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sharp b marketing theory evidence practice 2ed 2017

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