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Details for:
Helmold M. Performance Excellence in Marketing, Sales...2022
helmold m performance excellence marketing sales 2022
Type:
E-books
Files:
1
Size:
11.3 MB
Uploaded On:
Sept. 12, 2022, 8:29 a.m.
Added By:
andryold1
Seeders:
3
Leechers:
0
Info Hash:
F5C452B68962EB9FED5A17204A33BD9852C92257
Get This Torrent
Textbook in PDF format The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities
Get This Torrent
Helmold M. Performance Excellence in Marketing, Sales...2022.pdf
11.3 MB
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