Details for: Sinning C. International Strategic Management..Online Firms 2022

sinning c international strategic management online firms 2022

Type:: E-books
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Size:: 2.8 MB
Uploaded On:: Sept. 12, 2022, 10:16 a.m.
Added By:: andryold1
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Textbook in PDF format The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms

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Sinning C. International Strategic Management..Online Firms 2022.pdf 2.8 MB

Details for: Sinning C. International Strategic Management..Online Firms 2022

sinning c international strategic management online firms 2022

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