PirateBay Download | secret formula inside story how coca cola became

secret formula inside story how coca cola became

Type:: E-books
Files:: 1
Size:: 9.7 MB
Uploaded On:: Oct. 21, 2016, 12:17 a.m.
Added By:: Dr.Soc
Seeders:: 1
Leechers:: 0
Info Hash:: 6DE78AB41959490E4AAF4D046E3B9DE5EEA693A4

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World by Frederick Allen Paperback: 510 pages Publisher: Open Road Media (October 27, 2015) Language: English ISBN-10: 1504019857 ISBN-13: 978-1504019859 Format: ePub A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories

Get This Torrent

Secret Formula (Coca Cola)- Frederick Allen.epub 9.7 MB

Details for: Secret Formula: The Inside Story of How Coca-Cola Became

secret formula inside story how coca cola became

Similar Posts: