PirateBay Download | aisles have eyes how retailers track your shopping strip y

aisles have eyes how retailers track your shopping strip y

Type:: E-books
Files:: 3
Size:: 2.8 MB
Uploaded On:: Aug. 19, 2017, 10 a.m.
Added By:: zakareya
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Info Hash:: B31BE1774B42B086EF39FC7C7C1271C40392EC5E

xx The Aisles Have Eyes_ How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Joseph Turow 2017 RETAiL ePUB eBOOK-DiSTRiBUTiON By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants - including Macy's, Target, and Walmart - is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. xx

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