Search Torrents
|
Browse Torrents
|
48 Hour Uploads
|
TV shows
|
Music
|
Top 100
Audio
Video
Applications
Games
Porn
Other
All
Music
Audio books
Sound clips
FLAC
Other
Movies
Movies DVDR
Music videos
Movie clips
TV shows
Handheld
HD - Movies
HD - TV shows
3D
Other
Windows
Mac
UNIX
Handheld
IOS (iPad/iPhone)
Android
Other OS
PC
Mac
PSx
XBOX360
Wii
Handheld
IOS (iPad/iPhone)
Android
Other
Movies
Movies DVDR
Pictures
Games
HD - Movies
Movie clips
Other
E-books
Comics
Pictures
Covers
Physibles
Other
Details for:
Iglesias O. The Routledge Companion to Corporate Branding 2022
iglesias o routledge companion corporate branding 2022
Type:
E-books
Files:
1
Size:
8.3 MB
Uploaded On:
Nov. 11, 2022, 10:17 a.m.
Added By:
andryold1
Seeders:
2
Leechers:
0
Info Hash:
1D065711572443568F3F5AEC1970F8D7FE440249
Get This Torrent
Textbook in PDF format This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, organised into 6 thematic sections. The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting the corporate brand management field, introducing the current debates in the literature, and discussing the key dimensions of the emerging corporate brand management paradigm. The next five sections focus in turn on one of the key dimensions that characterize the emerging approach to corporate brand management: co-creation, sustainability, polysemic corporate narratives, transformation (history and future) and corporate culture. Every chapter provides a deep reflection on current knowledge, highlighting the most relevant debates and tensions, and offers a roadmap for future research avenues. The final chapter of each section is a commentary on the section, written by a senior leading scholar in the corporate brand management field. This wide-ranging reference work is primarily for students, scholars, and researchers in management, marketing, and brand management, offering a single repository on the current state of knowledge, current debates, and relevant literature. Written by an international selection of leading authors from the USA, Europe, Asia, Africa, and Australia, it provides a balanced, authoritative overview of the field and convenient access to an emerging perspective on corporate brand management
Get This Torrent
Iglesias O. The Routledge Companion to Corporate Branding 2022.pdf
8.3 MB
