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talluri k theory practice revenue management 2004

Type:: E-books
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Textbook in PDF format The book seeks - as its title indicates - to cover both the theory and the practice of RM. Fundamentally&sbquo; RM is an applied discipline; its value and significance ultimately derive from the business results it achieves. At the same time it has strong elements of an applied science&sbquo; and the technical elements of the subject deserve rigorous treatment. Both these practical and theoretical elements of the field reinforce each other&sbquo; and to a large extent this is what makes the topic exciting. It is this constructive interplay of theory and practice that we have strived to capture in this book. Introduction Quantity-Based RM Single-Resource Capacity Control Network Capacity Control Overbooking Price-Based RM Dynamic Pricing Auctions Common Elements Customer-Behavior And Market-Response Models The Economics of RM Estimation and Forecasting Industry Profiles Implementation

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Talluri K. The Theory and Practice of Revenue Management 2004.pdf 17.8 MB

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talluri k theory practice revenue management 2004