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kreutzer r toolbox marketing management 2019

Type:: E-books
Files:: 1
Size:: 10.6 MB
Uploaded On:: Dec. 31, 2019, 10:27 a.m.
Added By:: andryold1
Seeders:: 1
Leechers:: 0
Info Hash:: 1C45C8152E5483E229ADE7EAED56D6E9E88135D6

Textbook in PDF format Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications

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Kreutzer R. Toolbox for Marketing and Management...2019.pdf 10.6 MB

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kreutzer r toolbox marketing management 2019

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