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edwards c social media marketing 7 books 1 2020

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Textbook in PDF format Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace-consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands. In this collection we examine how organizations and 'digital-entrepreneurs' capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as , Instagram and Youtube, and how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts

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Edwards C. Social Media Marketing (7 books in 1) 2020.pdf 4.4 MB

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edwards c social media marketing 7 books 1 2020

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