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chattopadhyay s sustainable marketing customer value 2022

Type:: E-books
Files:: 1
Size:: 8.8 MB
Uploaded On:: Dec. 24, 2022, 2:52 p.m.
Added By:: andryold1
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Info Hash:: B7B9F94A31B6E1B20534464E6AC8DCF4A68E3F45

Textbook in PDF format Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations

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Chattopadhyay S. Sustainable Marketing and Customer Value 2022.pdf 8.8 MB

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chattopadhyay s sustainable marketing customer value 2022

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