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lubin l how build your brand effective process 2022

Type:: E-books
Files:: 1
Size:: 6.9 MB
Uploaded On:: Dec. 29, 2022, 1:40 p.m.
Added By:: andryold1
Seeders:: 14
Leechers:: 1
Info Hash:: D15F08F1E2A445A2D5CBC098CE90BA940D30A2F6

Textbook in PDF format Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the "how to's" of branding. This book empowers readers by teaching them the author's unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. After reading this insightful book, you will learn how to: Develop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. Develop highly motivating brand concepts that link to our values and aspirations. Create the tactical roadmap to implement the concepts

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Lubin L. How to Build Your Brand...Effective Process 2022.pdf 6.9 MB

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lubin l how build your brand effective process 2022