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berman b retail management strategic approach 13ed 2018

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Textbook in PDF format Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. An Overview of Strategic Retail Management. Situation Analysis. Targeting Customers and Gathering Information. Choosing a Store Location. Managing a Retail Business. Merchandise Management and Pricing. Communicating with the Customer. Putting It all Together. Appendix: Careers in Retailing. Glossary

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Berman B., Evans J. Retail Management. A strategic approach 12ed 2013.pdf 19.3 MB
Berman B., Evans J., Chatterjee P. Retail Management. A Strategic Approach 13ed 2018.pdf 31.7 MB

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berman b retail management strategic approach 13ed 2018